Week 1: COVID Job Seekers:
Build Your LinkedIn Profile Focused on REMOTE

In this segment we will be learning how to create an impactful headline and project our professional best through our profile picture. Before we get to that, did you create an account on LinkedIn and join our Private LinkedIn Membership Community? Make sure you do that so you can progress towards your dream job.

This lesson is divided into 4 parts below:

LinkedIn Basics
Photos:
Headline:
Where to Find Keywords:

LinkedIn Basics

Your headline needs to consist of five things:

1. What you do
2. How you do it uniquely
3. Who you serve
4. The title you desire
5. Your pronouns

Determine your keywords. You can get these keywords from online job descriptions from companies of applicative interest. Add these keywords to your headline as well as your resume. Make sure to use keywords that are relevant to your desired career field. Even though you might have limited or slower internet access now that everyone is online 24/7, finding these keywords is still important!

More Helpful Info:

Want to know more inside secrets on landing your dream remote career during COVID-19? Check out this link!

https://www.fastcompany.com/90537130/6-secrets-to-getting-hired-during-an-economic-downturn?partner=rss&utm_campaign=

+fastcompany&utm_content=rss&utm

_medium=feed&utm_source=rss

1.Navigate to https://www.linkedin.com.
You will see the following page. When you are ready to begin, click Join Now.

2.Type in the email and password you want to use for
your account.

3.Type in the first and last name you want to use for your account.

Here’s a fun fact: “Super” apparently violates the terms of service as a first name, so Super Porpoise had to make do with “Superb Porpoise” instead. Bummer!

4.You will come to a welcome screen which will require you to put in a country and postal code.
Once you’ve done that, hit Next and input your most recent job title and most recent employer. You may wish to wait until you’re closer to finishing your profile to enter accurate company information so that your profile does not show up when people search for your company.

5.Skip the next screen, which asks you to connect with people, by clicking the Skip button in the bottom right-hand corner of your screen.
Don’t worry, we’ll teach you how to start connecting with people later!

6.The next screen wants you to add a profile photo–don’t do it!
We will be covering how to add a great photo in a minute. Just hit that sweet Skip for now.

7.This screen is the door-to-door salesman that you want to Skip.
Hey, have you heard of the LinkedIn app? It’s a pretty cool way to use LinkedIn on your phone so you can have it with you everywhere! Did you also know that you can get it on the Google Play st– *slams the door*

8.Skip this last screen too!
LinkedIn wants you to fill out one of those get-to-know-you worksheets. How nosy! This screen doesn’t have a Skip link (like most worksheets thrust upon you), but you don’t have to pick any interests, either. Clicking Continue will let you move on unhindered and finish creating your profile.

HERE’S A TIP:

You can change your LinkedIn profile’s URL on the public profile settings page! Just click the pencil beside your URL under Edit your custom URL to change it to whatever you want it to be! Try to leave the Instagram tags out of it, though.

Photos:

1.Take a crystal clear, professional photo of yourself (also known as a head shot) so that others can clearly see you.
Make sure your profile picture aligns with the profession you are seeking. Stay away from an Instagram bathroom selfie as a profile photo. No company or professional would be interested in seeing that! And no Daisy Dukes either. Unless you want to work for the Daisy Duke company, then they would appreciate it.

Things to Consider When Creating Your Profile Picture:

Be mindful of the background of your profile picture. Make sure your background isn’t distracting or busy. We know it can be hard to find an excellent place to take the photo, especially now since your home has turned into your workspace, home school, and daycare facility. Make sure to dress appropriately from the waist up. No duck face on your profile image, and you might have to remove your mask if you’re wearing one these days! Superb Porpoise doesn’t quite seem to understand this concept.

Make sure the lighting is good. Taking a picture of yourself in the dark isn’t going to help you! Superb Porpoise isn’t doing themself any favors here.

Dress for the role you want! Even if you look “soooooo cute xoxo” in your leggings, Proctor and Gamble may disagree that your butt is as “juicy” as the rhinestones claim. Of course, Proctor and Gamble are also unlikely to hire the Superb Porpoise that looks like they’re running for president.

Smile! Let your future employer know you aren’t a psychopath! Or at least that you can fake it. And you don’t want this dumb face on your profile:

2.Find a cover photo that showcases your personal brand and the career you want.
For example, Kaily is an aspiring editor who featured a photo of books as her cover image and got hired right away. By contrast, Layla is a teacher-to-be who used a picture of Jonestown for their cover image and instead received a telephone call from the FBI.

Adding Your Profile and Cover Photo

Take a clear photo. Make sure your background isn’t distracting or busy. We know it can be hard to find a good place to take the picture, especially since your home is now your office, school, daycare facility, gym, bar; it’s become your whole world. Make sure to dress appropriately from the waist up. No duck face on your profile image, and you might have to remove your mask if you’re wearing one these days! No selfies unless you want to work for a selfie stick company. Find a cover photo that showcases your personal brand and career! For example, if you work in IT or computer programing, you could use a picture of a computer or images of the specific coding language as your cover photo.

HELPFUL WEBSITES YOU CAN USE TO FIND YOUR BACKGROUND:

NEVER…
…use the default cover photo… Ever. The default cover photo turns off recruiters and employers as it demonstrates a lack of creativity or unsophisticated career awareness. Think of it as lazy plagiarizing.

Headline:

1.Create a headline that shows your value to the field/company you are interested by incorporating keywords on how you can help them.
Headlines need to have these 3 elements, also known as an elevator pitch:

What you do.
How you do it uniquely.
Who you serve.

2.Determine the keywords that you are going to use that are popular in your field and include them in your elevator pitch..
Do you sell vacuums? Make sure you use the word “vacuums” in your headline so that it sucks less… Wait… Sucks more?

NEVER USE “SEEKING NEW OPPORTUNITIES.”
No one will ever be impressed by you, let alone be able to find you, with that headline. Also, it’s lame, and you’re cool. Cool humans, by definition, are never lame, and if they are, they get shunned. Don’t get shunned.

3.Next, use a line to separate your headline from your title or the title you want for their consideration. Reduce your headline down to 120 characters (LinkedIn limit)! That’s less than half the amount Twitter allows.

4.Finally, use a line to separate your title from your pronouns.
This line is where you will be educating others as to the gender you identify with and how forward-thinking you are to understand diversity and inclusion!

HERE ARE SOME EXAMPLES:
I reduce company costs while increasing employee satisfaction. | Benefits Specialist | Pronouns She/Her

Increasing Conversions for Hospitality Websites Through Easy User Experiences | UX Designer | Pronouns They/Them

DON’T…
… Just put your job title and company. Use this space to sell yourself!

… Leave your headline blank. People want to know who you are and what you do! So tell them! Do it! Don’t make us beg! puppy-dog eyes

Finding Keywords Using Google:

1.Go to our trusty friend, Google!

2.Type in your job title/position followed by a space.

3.After your job position/title, type keywords for search engines.

4.Review your results!
Sometimes Google will give you a preview of the most popular article at the top. This doesn’t mean it’s always right! Take a look at relevant articles to find your keywords.

5.Determine your keywords.
You can get these keywords from online job descriptions you are interested in applying for. Add these keywords into your headline. Make sure to use keywords that are relevant to you desired career field. Even though you might have limited or slower internet access now that everyone is online 24/7 finding these keywords is still important!

OTHER GOOD SEARCH PHRASES TO USE: Some positions may be harder to search for than most. Don’t fret! Sometimes you just have to change up your wording a bit in your search! Here are some great alternatives to “keywords for search engines!”

keywords for resume
skills list
job skills requirements

If none of those yield results, start thinking of other creative ways to ask for a list of desired skills and most searched for skills for your position!

MORE HELPFUL INFORMATION

MORE HELPFUL INFO
Want to know more inside secrets on landing your dream remote career during COVID-19? Check out this link!

https://www.fastcompany.com/90537130/6-secrets-to-getting-hired-during-an-economic-downturn?partner=rss&utm_campaign=rss+fastcompany

&utm_content=rss&utm_medium=feed&utm_source=rss

Check out the next episode on How to Get 500 Professional LinkedIn Connections For Your Next REMOTE JOB! See you there!

Episode 1

Episode 2

Episode 3

This lesson is divided into 4 parts below:

Adding Your Profile and Cover Photo